Andy Lark, global head of marketing for Dell — and we assume the dude who used to tell dudes they were getting Dells, dude? — decided to talk a little Apple and iPad 2 at CIO Australia. We’d make fun of what he said but unfortunately he beat us to it:
“Apple is great if you’ve got a lot of money and live on an island. It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex.”“An iPad with a keyboard, a mouse and a case [means] you’ll be at $1500 or $1600; that’s double of what you’re paying,” he claimed. “That’s not feasible.”
Wait, what?! Not to get all Macalope on the dude, but let me break out my abacus app and double check that. iPad 16GB is $500, BT keyboard is $70, mouse is $0 (no mice for iPad, genius), smart cover is $40… carry the yellow bead… and thats $610. If we bump iPad 2 to the highest end and wrap it it leather, it’s still only $970.
Easy to see where Lark went wrong. I’ve owned cheap plastic Dells. They cracked and broke and burnt out so much faster than Apple hardware he probably thinks you’ll have to replace your iPad two or three times a year just like he does his hackintoshed Mini. Not so good Lark. (And if one does have a problem the Apple Store will typically swap it out, no need to stay on hold for 97 hours with what simply has to be a robotic customer service center drone on Lost Island that still can’t pass the Turing test. Dude.)
[CIO, thanks to Lark for the chance to snark!]