One year ago today, the original iPad went on sale in the United States. It was 365 days ago, and we really didn’t know what to expect from the “magical device” Steve Jobs unveiled on stage roughly two months before, at a special event on January 27th. We just knew that Apple was up to something, and we needed to check out this “new thing”. Then many of us realized an Apple tablet was exactly what they had been looking for: smaller than a laptop but bigger than a smartphone, the iPad was meant to create a new market for all those who didn’t need a physical keyboard anymore, for all those who wanted the simplicity of iOS on a large multitouch screen, for all those who believed technology wasn’t just about the RAM and Gigahertz. That was April 3, 2010.
One year later, the iPad has been a terrific commercial success for Apple. More than 15 million copies sold, over 75,000 native apps available in the App Store, long lines around the globe to get the chance of buying an iPad 2. The iPad has become an iconic device in 12 months; and for those who believe, it’s become more than a simple piece of glass and aluminum. One year of iPad has changed everything for Apple, and the millions of consumers who get things done with it every day. The doctors, the journalists, the school teachers, the students, the writers and the sports fans. A single device with simple hardware features (touch, large screen, thin design) has proved that apps and a well-designed operating system can make a huge difference. And one year later, I still have the feeling we’re just getting started.
So happy birthday, iPad. It’s been a year already, but we know the best has yet to come.