According to AdAge, Apple will launch its first iAd for the iPad later today. The iAd will feature Disney’s blockbuster movie “Tron Legacy” and, according to an Apple spokesperson, it’ll be the only iAd to appear on the tablet this year.
The full-screen ad will allow users to enjoy 10 minutes of footage, use a theater locator to check on where they can go see Tron: Legacy, preview the soundtrack in-ad with the possibility to directly download it from iTunes — again, without leaving the ad. The preview should go live in a few hours in apps such as TV Guide which was updated on November 30th to vaguely include support for iOS 4.2. I just fired up the app and the iAd isn’t showing up yet.
In November, Apple announced that it would bring iPhone’s iAds to Europe starting with an exclusive Renault campaign to showcase the Twizy car. Apple has also teamed up with brand agency Dentsu to bring iAd to Japan in 2011.