While both mobile phone applications and mobile websites are accessed via handheld devices such as smartphones and tablets, there’s still considerable differences between the two. Mobile websites aren’t that dissimilar from any other website, as they feature linked browser-based HTML pages requiring internet access to view. Designed for handheld devices, mobile sites display text and videos, as well as mobile-centric features such as click-to-call.
Apps, in comparison, must be downloaded and installed on a mobile device, and require visiting specific portals, such as the Android Market or Apple Store, to use them. Some apps utilize content and data from the internet, such as weather apps, while others may be used without an internet connection.
Which you decide to use depends on what you want to do, either as an individual developer or as part of a company. One isn’t necessarily better than the other, but each offers its own benefits, and which you opt for is usually contingent on your target audience. Mobile websites are arguably easier to develop than apps, and are available immediately, while apps generally take a bit more time to design, and include an extensive testing phase. The mobile option is also less expensive, easier for consumers to search for, cannot be deleted, and may be developed into database-driven web applications.
So why develop an app? There’s no internet connection required for one, and the personalization aspect cannot be ignored. App development is also the best option if creating games, particularly interactive games such as Angry Birds and Clash of Clans. Targeting users you believe will enjoy the app daily is another reason to choose this development option. And besides, a successful app can generate hundreds of thousands of dollars in revenue per week.
Again, which you decide to go for depends on your ultimate goals!
To learn more about app development and design, please contact the experienced team at Zapporoo today