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Apple Begins Running iPad Mini ‘Piano’ TV Ad


With the launch of the iPad mini today, Apple has started running a new television ad for the device that it showed off during the media event last week.

The ad — entitled ‘Piano’ — doesn’t have any voiceover; instead, it shows GarageBand running on the full-size iPad playing one hand of the two-hand duet from ‘Heart and Soul‘. The song is an easy-to-learn piece popular with beginner pianists. Moments later, the iPad mini appears, playing the second part of the duet.