Apple transforms retail stores into art galleries for ‘Start Something New’ campaign

Following the launch of Apple’s “Start Something New” campaign on its website featuring artwork created on Mac and iOS devices, Apple is now transforming its retail stores into temporary art galleries showcasing art from the campaign. 

The images above come from customers on Twitter (via ifoAppleStore), and show off the campaign in Apple’s Regent Street, London store. The campaign, however, appears to be hitting Apple stores worldwide as other customers in New York and Toronto, Canada confirm Apple Stores there have also received the art gallery treatment. 

Every piece in this gallery was created on an Apple product. Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new.

Apple’s brick and mortar stores are featuring many of the same images as its Start Something New Campaign on its website. The campaign features apps like Procreate, Brushes 3, Slow Shutter,  VSCOCam,Waterlogue and iDraw and highlights artists including Roz Hall, Matt Pyke and Craig & Karl.