Apple Using New “Pulse” Program for Customer Feedback

MacRumors reports several users in the past week have received email invitations from Apple to join a new customer feedback program called “Pulse”, aimed at providing ”input on a variety of subjects and issues concerning Apple.” The program apparently allows users to receive up to two surveys per month to provide feedback on various Apple products and purchases.
Apple values your opinion and invites you to participate in a survey about your Apple products. Your responses will remain completely confidential, and results will be viewed only in aggregate. The survey should take five minutes or less to complete.
MacRumors also points out Apple ran different customer feedback programs in the past, but this one seems to be a much more extensive market research managed by San Francisco-based firm Socratic Technologies. A little digging into the domain’s info revealed was registered in January through MarkMonitor, Apple’s usual branding company used to handle domain registrations and other similar efforts. As much as a new customer feedback program can be minor news for Apple watchers and fans, it’s important to note how Apple Customer Pulse is a described as a community with ongoing subjects and material to share — it’ll be interesting to see how the service will play out in the next months and whether Apple has bigger plans for it.