Facebook, like Microsoft before it, chose to pitch their new Home interface as people-centric rather than app-centric like Apple, has released a commercial of sorts in hopes of selling the idea to the masses. And… I’m not really sure what vibe they were going for, but I found it somewhere between the original Palm Pre lady and Google give-us-all-your-stuff early efforts on the creepy scale.
If you like Facebook and aren’t opposed to them getting all up in your information in exchange for socially sorted communications and connections, I don’t know how this commercial helps make you feel better about giving them that level of trust. If you’re scared of Facebook and don’t want their tentacles anywhere near your life or loved ones, I don’t know how this commercial helps move you from that opinion.
In the demo, as in the ad, we see people swiping between between beautiful photographs of gorgeous moments. A quick look at my, admittedly neglected timeline shows a bunch of meme pics and drunken mobile shots I’d sooner never see again.
I like a lot of the design work their team put in, and like I said before the event, I think the idea of Facebook face-hugging Android and injecting it with their xenomorph DNA is tactically smart, but even the best of experiences can suffer from the worst of intentions.
Bottom line, the idea of all these social and search giants giving me the services equivalent a lobster dinner, and then expecting me to put out because of it, is still a deal breaker. I’m still happy to pay for my dinner at this point.
Sadly, there’s no unlike button.