Think the current 30 iTunes song previews are too short? Waiting for those 60 second iTunes song rumors to come true? Well today Apple has announced that it will be extending iTunes song previews not to 60 seconds but to an entire 90 seconds. – That’s half the length of many songs! The news comes from Symphonic Distribution who received an Apple e-mail, to music labels, detailing the change.
We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.
This news is surely exciting for those who like to listen to previews before purchasing their music. 90 seconds is three times the current iTunes preview lengths and we agree that this will allow music-purchasers to make better music-purchasing decisions. Oh, there’s always listening to the full thing on YouTube first. Interesting to point out is that Apple only specifically mentions the change happening for the U.S. iTunes store so international folks will probably be out of luck for the time being.