Apple has long offered $30 rebates on MobileMe and iWork for customers purchasing new Apple hardware, encouraging users to tack on so-called “attachments” to boost revenue for the company. In late February, the company eliminated boxed versions of MobileMe and did away with the option to bundle the service with a new Mac at a $30 discount. The rebate program for distribution through other points of sale, however, apparently remained in effect.
A similar program existed for iWork, with users able to either opt to have the software preinstalled on their build-to-order machines at a $30 discount to $49, or file for a $30 rebate on the $79 iWork if purchased through other means. That $49 discounted price for preinstalled iWork disappeared as of today, however, with Apple now charging the full $79 price for the software suite.
Apple has apparently also notified resellers that the iWork and MobileMe promotions have ended as of yesterday, requiring resellers to remove all references to the rebate programs from their promotional materials.
Apple has of course been rumored to be working on an overhaul of its MobileMe service, reportedly seeking to integrate cloud-based services that would allow users to store their media on Apple’s servers for access from a variety of devices.
A potential iWork update has been a bit more of a mystery, however, as the suite was last updated in early 2009. There had been some claims of Apple seeking to a launch “iWork ’11” alongside the Mac App Store in January, with hints of shortages of iWork in mid-December lending credence to the theory, but an updated version has yet to surface.