Did you ever wonder why it took Apple ten months to produce the white iPhone 4, which finally goes on sale tomorrow? According to The Wall Street Journal’s Mobilized blog
, white iPhones need UV
protection. Author Ina Fried
interviewed both Apple’s boss Steve Jobs
and marketing honcho Phil Schiller
. The latter said:
It was challenging. It’s not as simple as making something white. There’s a lot more that goes into both the material science of it–how it holds up over time…but also in how it all works with the sensors.
And here’s from Jobs:
We obviously think about this in a generic way because you have a white iPad.
Jobs also confirmed that an upcoming iOS update will address that location tracking issue that Apple earlier today characterized as a “bug” and confirmed Apple will next week testify in a Congress hearing about location-gathering practices.