Jim Dalrymple at The Loop reports the New York Times is refining its paywall introduction by gifting one year of full free digital access (web, iPhone and iPad) to “long-time subscribers”. Apparently the NYT started sending out emails to some subscribers earlier today inviting them to join the promotion, and the one who got in touch with by The Loop has been a subscriber for 12 years.
The customer I spoke with has been a subscriber for 12 years and received the email this afternoon. He said he took The Times up on the offer and accepted the one-year free.
In the email The Times says “as a frequent reader of NYTimes.com, you’ve demonstrated an uncommon interest in a wide variety of today’s most important topics.” The email and subscription is being sponsored by Lincoln.
The New York Times’ paywall is set to go live for everyone on March 28th.