I like to imagine that Bulletproof
started out as a pitch by Mobigame to develop an official, first-person game based upon the Matrix
“Okay, dudes, get this: here you are, and you’re Neo, and there’s like five agents in front of you, shooting at point blank range, and then you stop time, and then you start punching the bullets right out of the air, and OH MY GOD IT’LL BE AWESOME.”
“Pass,” says Warner Bros. But no problem: you just change the background, slap some vaguely Soviet guard hats on the agents, and sell the whole game to Amnest International, pitching it as a way to raise awareness of human rights violations
around the world.
Now that’s business savvy.