For a long time, watching television was a straightforward event. The couch in the living room was facing the TV and a certain number of channels played certain shows at a designated time. When someone said, “I’m going to watch TV,” it was clear what that meant.
Today, it’s not that simple. Watching TV can mean a lot of things: TV via Internet, web content via TV, video on demand, IPTV, cable, satellite, DVB-T, mobile television, etc. Let’s not forget that with broadband internet connections and the integration of Wi-Fi chips into television sets, the technical framework has changed fundamentally.
GOAB takes the latest trends, bring the loose ends together, develop established ideas further and develop new concepts to provide a possible answer to the question: How do we want to watch television in the future?