“Mobile data doesn’t come for free,” said Rosen, co-founder and chief executive, Onavo. “At home and abroad iPhone users must put up with capped or metered data plans. Travellers are hit the hardest, with data roaming costs effectively turning most smartphones into dumb phones. Onavo gives you the confidence to use your iPhone without being held back by data costs. It’s a no brainer – it simply saves you money. We believe Onavo will become a must-have travel and utility app for any iPhone user.”
Once installed, the app connects your iPhone to a cloud-based technology which Onavo has dubbed, “The Magical Shrinking Machine”. Once setup, the app works in the background on your iPhone 3GS or iPhone 4 and compresses the data that you actually download to your device. The app also provides a detailed monthly data report allowing users to see which apps are consuming the most data.
After installing Onavo you are prompted to install a configuration profile which allows the data to be redirected through Onavo’s servers (hosted on Amazon EC2, currently in the United States – more locations to come). Once the data is streamed through our servers we are able show you insights into your data usage, and (if you choose to), compress the data, thus sending much less data back to the operator, causing the user to pay less for his or her data usage.