FitnessKeeper CEO Jason Jacobs announced on Thursday that RunKeeper Pro,highlights app amongst fitness enthusiasts that enables them to track and share information about their workouts on their iPhone and Android devices, is now available for free (was $9.99) throughout the month of January.
RunKeeper Pro was the second top-grossing health and fitness app in the App Store in 2010. If so, why is the developer forgoing a month’s worth of revenue?
“Monetization is important to us, but most important is making an incredible system for our users… and getting as big an engaged community as possible using the RunKeeper platform,” Jacobs says.
A bigger userbase could provide greater leverage with advertisers and other partners, and furthermore,the increase in downloads should also keep RunKeeper Pro in the App Store’s top 10 list when the price goes back up to $9.99.