Analog for Mac at first glance appears to be a contender for the IconFactory’s run-away success, Flare. With the rise of Instagram, photo editors that allow customers to effortlessly add effects and treatments to their snaps have cropped in numbers on the iPhone, and we’re just starting to see these apps launch on the Mac. I can make a surefire guess that Analog will contend in this arena as well, but to what degree is uncertain. Analog may onlyfocus on aging photos, thus the name. The original teaser video was pretty eye catching, and now Analog is ramping up with a second video and an unspecified April launch. We’ve embedded their latest promotion after the break. There isn’t an email sign-up at getanalogapp.com, but you can follow the secretive team of soon to be photographers at @analogapp on Twitter.