The video isn’t about Apple at all. Instead it focuses on the philosophy of Dieter Rams. But, it becomes pretty evident early on in the interview that Apple’s taken the same approach to their product lineup.
I thought it would be appropriate to pass this on, considering that Dieter Rams’ products and what Jonathan Ive is working on in Cupertino these days seem to be intertwined.
If you’re curious about why Apple does what it does with their products, you’ll want to check out this video.
Hope you enjoy it.