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The Witness: Revolutionary Film Gets Audience Engaged Via Augmented Reality iPhone App [video]

The Witness Still The Witness: Revolutionary Film Gets Audience Engaged Via Augmented Reality iPhone App
As part of a relaunch for Germany’s Universal 13, a revolutionary new film, The Witness, has been created in which you play an interactive, traveling roll. Using augmented reality on an iPhone, participants begin their adventure by witnessing a kidnapping by the Russian mafia.
It’s then their job to track down the victim, finding clues, communicating with other participants and viewing other scenes on location around the city of Berlin. Much like a real life Choose Your Own Adventure, participants can both save the day or become the next victim themselves.